Projects

Designed an engaging, user-friendly website and distinctive logo for a personal trainer specializing in customized fitness for women 50+. The website features easy navigation, client testimonials, and informative content on age-specific fitness. The logo incorporates elements symbolizing vitality and strength, appealing to the target demographic. The cohesive branding effectively communicates Brandee's expertise and welcoming approach.

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Created a website for "David From Accounting," an accounting and financial services professional rebranding his practice. The site features a relaxed yet professional vibe, balancing approachability with expertise. It showcases David's services, personality, and industry knowledge through an inviting design, aiming to make accounting and finance more accessible to small business and nonprofit clients.

Developed a Wix e-commerce site for a beloved local coffee company, enabling single and subscription-based purchases. The user-friendly platform showcases the brand's products and streamlines the ordering process. While the homepage features the owner's preferred image (despite recommendations), the overall design effectively captures the company's essence and facilitates online sales growth.

Spearheaded the restructuring of a marketing team for a niche insurance and financial services company. Identified and addressed critical skill and knowledge gaps within the existing team. Proposed strategic hiring and training initiatives to build a more capable and versatile marketing unit, aligning team competencies with the company's specialized market needs and growth objectives.

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Developed a comprehensive marketing plan for a small-batch honey company, emphasizing their artisanal production methods and unique owner demographics. The strategy included targeted social media campaigns, local market partnerships, and educational content about sustainable beekeeping practices. The plan aims to increase brand awareness, boost sales, and position the company as a premium, eco-conscious honey source.

Produced extensive content for a niche audience off chiropractors and naturopathic physicians at all stages of their careers. Developed hundreds of articles, blogs, case studies, and white papers, while also presenting numerous webinars. Created a dedicated website to engage students and foster brand loyalty. This comprehensive body of work highlights versatility in specialized content creation.

Led a comprehensive overhaul of a long-standing nonprofit (founded 2008), encompassing both website redesign and operational plan restructuring. Collaborated with web developers, volunteers, local shelters, and law enforcement to create an inclusive, user-friendly platform. The revamped site and operations now effectively serve all stakeholders, from individual users to partner organizations, enhancing the nonprofit's impact and efficiency.

Self-published author of thrillers and cozy mysteries, managing the entire production and marketing process. Collaborate with professionals for design and editing, format for multiple platforms, and coordinate publication. Develop and implement comprehensive marketing strategies, including social media campaigns and launch events. Utilize analytics to optimize sales performance and reader engagement.